We’re huge proponents of inbound marketing - it’s obvious just by taking a quick glance at our website. But what exactly is inbound marketing? What terms should you be aware of when you’re researching it?

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Building an Effective Strategy to Writing Proposals

Category: Sales

Written by: Jessica Hicks


An effective solicited proposal should be the final stretch in your sales process - the last mile before the big finish. But in order to get to this phase of the sales process, it is instrumentally important to complete a sound discovery call. During the discovery phase the foundation is laid, the tone is set, and the secrets to closing the deal are revealed. It is through the discovery call that you uncover the necessary elements for your written proposal.

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In Defense of PHP

Category: Web Design Development

Written by: Ruairidh Wynne-McHardy


Ask a developer which language they would start a new project in and you will be met with a plethora of responses. However, one which may be towards the bottom of that list is PHP. In recent years, PHP (or Hypertext Preprocessor) has suffered at the hands of trendy Javascript frameworks and arguments over speed and structure.

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How Marketers Can Use Virtual Reality

Category: Inbound Marketing

Written by: Lacey Wilcox


Virtual reality (VR) is no longer the latest and greatest invention in gaming (although if you’ve seen Ready Player One, it’s clear VR still has a lot to offer the gaming world). It’s a pretty hot topic in marketing, and for good reason. VR is a powerful tool marketers can use to build intrigue and generate new leads.

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