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It’s amazing how many robust pieces of software there are for businesses to use. But you may still find yourself wishing you could add or subtract from various software platforms to suit your business’ needs. Often times, building a custom software solution may be your best bet.

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It’s amazing to think about the evolution of social media in the last decade. It’s gone from a “new and exciting” phenomenon to being widely used globally for personal and business use.

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It’s nearly impossible to have a successful B2B company without a successful marketing strategy. You must be able to market your business to decision-makers at companies that could benefit from using your product or service.

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Now, more than ever, consumers are in control of the messages they choose to hear and see. Traditional marketing methods like radio and TV ads are becoming less effective, while methods like inbound marketing are thriving.

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