Think about how marketing has transformed over the years. It used to be all about billboards, commercials, and print advertising. While those methods can still be effective, over time, businesses started to implement social media marketing, blogging, and other digital tactics. As marketing messages continue to evolve, there’s a new marketing strategy that your business needs to be aware of, and it’s called conversational marketing.

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What Makes a Good Developer?

Category: software development

Written by: Ruairidh Wynne-McHardy


Scroll through LinkedIn or Twitter these days and you will find tens of thousands of individuals who describe themselves as a developer. Of course, who wouldn’t want to be? Web developers are often well paid, have the potential to work remotely, and the job market is booming.

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When it comes to growing your business, some of the most important components involved are also the most intangible. As a business owner, you’ve probably spent a lot of time developing your product or service, thinking about your business model, or going over your budget. But how much time have you devoted to thinking about your team’s internal communication?

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Name: John Hodge
Position: Director of Inbound & Technology
Location: Michigan
Job Description: As Director of Inbound & Technology, I’m responsible for establishing an ecosystem where marketers collaborate, build social capital, and bring out the best in each other. Through encouraging powerful team dynamics, the inbound marketing team produces amazing content for clients. I guide the use of technology to support client goals and benchmarks and to generate strong teamwork, transparent reporting, consistency, and scalability. My goal in curating our technology stack is to enhance the client’s experience with us, and my team’s experience with each other. 

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