If you’ve been in sales for any period of time, you’ve probably had to make a cold call or two. And if you've ever used a script to make a cold call, you're not alone. Many salesmen rely on them to initiate conversation during a call and to generate interest about their product or service. And some of those scripted calls have even resulted in sales.
We’ve shared quite a bit about tools that can make your sales team more effective and provide a better experience for your customers. Things like video conferencing software, a CRM, or electronic signature capabilities. However, one of the most effective tools for your sales team is one they already have: their email.
Sales enablement is the process of equipping your sales team with the tools and resources they need to guide prospects through the buying process to become customers. The beauty of this method is that it focuses on your customer every bit as much as it does your sales team. When you think about what your customers need to help them choose your business, you know how to equip your sales team to meet those needs.
Category: Business Growth
When it comes to growing your business, one of the things you should be relentless about is discovering which tools your sales team needs to close deals and generate customers. One of those tools is a CRM software.
Category: Business Growth
This is a guest post written by Tony Adragna.
At the heart of every successful business is a vision statement. A business vision statement is a succinct expression of your company’s high-level goals. It encompasses the big picture of what you want your business to accomplish.
We’re well on our way through the final quarter of the year. While it’s an important time for finishing strong, it’s also when you need to begin creating goals and strategies for the year ahead. One way to make sure your business has a good chance of meeting their goals for the new year is by conducting a sales audit for your business.
Historically, businesses have operated with their marketing and sales teams in separate silos or lanes. These two departments have worked independently of one another, with their own leadership, goals, strategies, and processes. Marketing had their own means of generating leads for the sales team, and then the sales team had their own process for identifying the most qualified leads and trying to turn them into customers. While this type of organization might have worked in the past, it does not typically succeed with today’s customers.
Category: Lead Nurturing
Lead scoring is an effective means of streamlining your marketing and sales processes. It helps your marketing team easily identify which leads are marketing or sales qualified, along with determining when a lead needs to be handed off to your sales team. It also ensures your sales team isn’t wasting time (and money) pursuing leads that aren’t ready to buy.
If you’ve followed many sales and marketing professionals, you’ve probably noticed several terms that get thrown around without a lot of explanation.